Brand Marketer

I'm Delfina, also known as Fini.
 I'm an experienced hands-on Brand Marketing and Communications professional from Argentina with over 11 years in the field.
I currently reside in Barcelona, working as a Freelancer for various businesses.

My expertise stems from managerial positions at renowned companies like Nike, where I served during 2.5 years as Brand Communications Manager for the South Cone region and AB Inbev, where I held the role of Cerveza Patagonia Global Marketing Brand Manager for 3 years. 

After that I've worked for clients such as: adidas, adidas Originals, adidas TERREX, Levi's, Zalando, Reebok and MAFIA bags.

Building brands with a true purpose centered on creating a positive impact in society and the world is what really fires me up.
I love crafting authentic narratives that will cultivate meaningful connections with the Brand's audience. 

As a beta tester and bold leader, I enjoy projects that demand foresight and meticulousness.
I'm a passionate leader, planner, and project manager who has bias for coordinating geographically dispersed teams, ensuring a timely and efficient execution, organization, and communication. 

With a product and strategy-first mindset, I drive creative innovative solutions, managing relationships with key partners to develop industry leading executions.

Partnering with 18PaidMedia Agency was the natural next step for me as a brand marketer.
Together, we offer clients a comprehensive omni-channel proposal that enhances brand presence and boosts sales,
 creating a powerful synergy for success.

These are some of the ways in which I could help address your business' needs.
And I'm always up for new challenges, so don't hesitate to reach out!

BRAND MARKETING & STRATEGY

  • Marketing Plan
  • Brand Journey
  • Visual Brand Identity
  • Brand Book
  • Brand Positioning and Narrative
  • Content Strategy per Channel

    DIGITAL MARKETING

  • Social Media Strategy and Execution
  • Web Page Outline, Design and Development
  • Newsletters
  • Asset Creation
  • E-Commerce Design

    CAMPAIGNS & MEDIA
     
  • Integrated High Impact Marketing Campaigns that tackle Social, PR, Media, Influencers, Third Party Channels (Partners), Activations, Events and Retail. 
  • Campaign Ideation and Execution: from Creative Concept to Creative Asset delivery according to Channels.
  • Production Coordination (On site & remote)
  • Creative Partners Briefing and Alignment to follow Creative Concept
  • Performance Marketing in partnership with 18PaidMedia Agency  (Social Media Ads, Google Network, Search Ads, Email Marketing, Programmatic and E-Comm Optimization)
Using Format