The Campaign

In Argentina football is loved by all, but not everyone has access to play. Often girls are left aside, an obstacle faced by all our football female athletes. 

In this particular case and inspired by Candelaria Cabrera's story  -a little girl from a small town 370kms away from Buenos Aires who wasn't going to be allowed to keep on playing with her all boys team once she turned 8 because there where no female little-league teams-  on our road to WW19 we saw an opportunity to start change by providing access to hundreds of girls aged 7-14; partnering with different football clubs from Buenos Aires and by giving our National Team Athletes a voice through a robust international campaign that would shine a light on the barriers our players had to overcome while helping them be on the spot light.

Under the Global Umbrella of "It's only crazy until you do it. Just do it" we delivered our own local Tier 1 campaign that included a 60 second audiovisual commercial shot between Buenos Aires, Madrid and Valencia. 

"She can't be what she cant' see" was one of the concepts that drove our force through the entire campaign. We really wanted little girls to dream about becoming Estefanía Banini, Belén Potasa or Ruth Bravo someday, and for that we had to put them on the spotlight. 

Our starting point was supporting Candelaria's case, right after that we presented Boca Jrs. the petition to allow the Women's Team play at "La Bombonera" prior to a men's match -no, they were never before allowed to play on that field-, and then the road to WWC19 just ramped up keeping the momentum with all kinds of initiatives. 

Nike believes in the power of sports to free human potencial and make the world move forward. Every day, thousands of young athletes wake up to give their best version of themselves. Sports is the vehicle that enables them to live a healthier and fuller life. Only by providing equality of opportunities and access to sports can we continue to develop and inspire future athletes.