Nike Sportswear | Air Force 1 Shadow
Brand Communications Manager for Nike South Cone
One of the many Product Launch Campaigns I led during my years at Nike.
November 2019.
The Shadow
The Shadow is about women who are not in the spotlight, role models who are doing the work in the community, boots on the ground, without any fanfare of recognition.
We're bringin these women out of the shadows, shining a light on their stories and positive example they are setting.
Throughout our enablers, we were able to reach our consumers in their own ecosystem.
For this we partnered with 3 different talents who where forces for change:
Wendy Zoe (18) - Argentinean dance hall dancer, composer and freestyler from a very vulnerable neighbourhood in the outskirts of Buenos Aires.
Taty Santa Ana (17) - Argentinean freestyler and founder of Freestyle Female Federation or Triple F, the first profesional league with gender perspective in Latinamerica.
Cromantis (17) - Chilean freestyler, spearheading male dominated spaced like Batallas de Gallos.
IG Story 9:16 Ad
IG Story 9:16 Ad
Nike Air Force 1 Shadow Campaign featured on Vice
The Team
Marketing Director - Nic Esparza
Brand Comms Director - Marcos Sundblad
Brand Comms Manager - Fini Marcó
Brand Comms Coordinator - Ignacio Isasi
Creative Agency - R/GA
Photo - Segundo Luchia Puig