MAFIA Bags
Marketing and Communications Consultant
Since April 2023 I've been working alongside Marcos Mafia (designer and owner) to coordinate and leverage the up-cycled apparel brand's Marketing and Communications efforts both for owned products and for collaborations with partners such as Adam Savage, Engineered Garments, Yves Behar and Western Hydrodynamic Research.
Taking the business' needs as a starting point, I've developed the Brand's Marketing Plan (Goals for digital, Target Audience, Channel Strategy, Brand Voice & Tone, Content Pillars and Workflow), Brand Journey and Communications Plan to create an uplift on the brand's awareness in target markets.
Our main objective is to create consistent storytelling that serves as the lifeline between the brand and its target audience, creating deeper relationships with the costumers, building community and conveying the brand's soul, essence and values.
The strategy's platform consists of the brand's owned channels -Social Media, E-commerce and Newsletters- and in leveraging on our partner's channels to organically generate an awareness uplift, given that media investment (paid ads) is not part of the short term plan.
Through strategic and consistent messaging we will articulate MAFIA's unique selling proposition, build trust and differentiate from possible competitors while generating brand recognition and loyalty, and ultimately driving sales.
I'm super excited to be supporting Marcos and his amazing brand with Marketing and Comms consultancy.
The Challenge
As part of the SayMatt® team, we delivered a complete content strategy that captured the Superbloom festival’s energy with influencer branded reels, live content for a LED screen activation, aftermovie, and stunning lifestyle fashion photography that captures the essence of the Levi's x Zalando Capsule Collection.
With an average delivery time of just 45 minutes for live posting, we were able to connect with audiences in real-time and share meaningful moments throughout this unforgettable event.
