adidas TERREX
Creative Lead for adidas TERREX SS23 Campyx Campaign
Client: adidas Germany
Agency: SayMatt®
Barcelona, April 2023
adidas TERREX - Spring Summer 2023
The Nature Collective
As part of the SayMatt® team we developed a creative photo & film campaign for @adidasterrex Spring / Summer 23 Season that would tackle the brand's need to showcase authentic outdoor products for adidas consumers while engaging with the target audience: non technical Gen Z / Gen Y, social media guided, inbound travellers.
Keeping in mind the brand's mission of enabling all humans to embrace a more connected, conscious and adventurous life in nature, The Nature Collective campaign was all about getting away of the city hustle and bustle to embrace the power of the great outdoors while connecting with our friends in a joyful and meaningful way.
Shot in the Natural Parc del Montseny and through lifestyle, hero product and on-body shots we aimed to showcase a fun & inspirational experience in nature to portray how adidas TERREX can break down the barriers between you and the elements of nature in a stylish way.
The campaign was a digital-first creation, production, execution and adaptation for the following markets 🌍
- Germany
- Italy
- France
My Role
Lead campaign creative execution as per brief, aligning all creative partners to make sure the creative concept is transmitted through visual coherence and the product is showcased as required. Video Storytelling.
- Creative Concept alignment with Client
- Creative Partners Proposal and selection with Client (H&MU, Styling, Photo, Video)
- Talent Selection with talent Agency and Client
- Location proposal and alignment with client
- Brief and alignment of Creative Partners to campaign's Creative Concept to secure visual coherence required per client (H&MU, Styling, Photo, Video)
- Coordinate and Direct Video and Photo team over deliverables' expectations
- Video Script Writing
- Voiceover Direction
- Secure Styling, MakeUp and Hair alignment to Creative Concept with Creative Partners & Client (Creative Team Debrief)
- Alignment with Production Team to ensure feasibility
- On Set Photo and Video Supervision to secure Creative Concept is met, story is told and product is showcased as required
- Postproduction deliverable follow-up: meeting deadlines and asset suit requirements (formats, crops size, weight, and retouch)
- Asset delivery and feedback alignment with client (crops and retouch)
9:16 English Version Edit
The Team
Creative Direction - Matias Gomez & Fini Marcó
Storytelling - Fini Marcó
Ph - Miguel Triano
Production - Federica Monge
DOP - Santiago Marino
Talents - Zay & Zhipeng
Stylist - Julia Kovadloff
Hair - Joan Perez
Makeup - Laura Domenech