The Challenge

Barcelona based remote coordination of Live Content creation and delivery, triangulating Doha, Barcelona and Panama. 

During the 2022 FIFA World Cup as part of the SayMatt® team we delivered a complete content localization project for adidas featuring a 7-episode series - in Spanish and Portuguese of the globally aligned Family Reunion Show. From showcasing LATAM key brand partners, to capturing the hype of pre-match moments and the fan’s energy on the streets of Doha, 60 content pieces were delivered live in just 30 days. 

As the Content Lead, I held meetings with SayMatt®  Agency and Client to align expectations over deliverables, organize the assets the client shared with us on a Content Rollout Spreadsheet & Shot List to later brief editors and Photo&Video Team on:

- Content needed to be created from scratch by the AV production team in Doha
- Content needed to be edited by the Remote Edition Team
- Content needed to be created from scratch by the Remote Edition Team

These buckets iterated constantly, so communication with teams, flexibility and responsiveness were key to deploy the campaign successfully. 

Assets were created specifically for each of the following markets:

- Argentina
- Brazil
- Mexico
- Rest of Latin America