Reebok Step N' Flash Kids Photoshoot

Creative Direction Coordination, Production and Client Management

Client: Reebok Germany
Agency: SayMatt®
Barcelona, November 2022.

My Role

  • Creative Concept alignment with Client
  • Lead Creative Direction and Execution as per brief
  • Budget Management
  • Brief and alignment of Creative Partners to campaign's Creative Concept and secure visual coherence required per client
  • Coordinate and Direct Photo team over Deliverables' expectations
  • Talent Selection with Agency & Client
  • Photo Studio Selection
  • Secure Styling, MakeUp and Hair alignment with Creative Partners & Client
  • Photoshoot Supervision to secure Creative Concept is met and product is showcased as required
  • Postproduction deliverable follow-up: meeting deadlines and asset suit requirements (crops size, weight, and retouch)
  • Asset delivery and feedback alignment with client (crops and retouch)

    • The Team

    Creative Direction - Matias Gomez & Fini Marcó
    Content Lead & Production - Fini Marcó
    Ph - Raquel Maes
    Set Designer -Iván Alvarado
    Lighting - Bryan Villon
    Ph Assistant - Axel Ariel Lavayen
    Digital Operator - Shaday Forero
    Styling - Nadal Cabot
    Hair&MU - Julia García Nova

    Using Format